Analyzing Campaign Impact
In today's theatrical marketplace understanding the performance of your in-theater marketing campaign is essential.
MovieMeasure's in-theater solutions allow exhibitor relation teams the ability to track campaigns targeted on wide releases in all major markets. Providing data driven insights that will inform current and future campaign strategies.
Optimizing Material Impressions
MovieMeasure Theatrical Intelligence, provides exhibitor relation and marketing teams a way to track the marketing material impact from Installation throughout the campaign with deep analytics, images and trends.
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70%
60%
50%
40%
30%
20%
10%
0%
70%
Placement in the Main Lobby
Placement Metrics
Visibility Metrics
75%
High Traffic
Total % of placement by foot traffic
40%
Market Share
Percentage of all displayed materials
Gather insight into the competitive landscape.
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Understand material placement, foot traffic, and market share optimizing content strategy.
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Analyze and compare competitive
campaigns with in-depth metrics and detailed insights on new and notable materials.
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Review on-site images and asses displayed material conditions to choose the appropriate action to fix or replace content, maintaining a strong market presence.
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Understand Release Performance
Our live monitoring solutions provides precise patron counts and gross estimates based on up-to-date ticket prices collected by our API's. Providing exhibitor relations teams comprehensive comparisons to actual grosses and invaluable insight into the performance of their theatrical releases.